by Phil Morle | Sep 9, 2011 | Startup Science
Now that I have your attention let’s discuss the serious topic of gaining PR exposure for your startup. In my opinion PR is best left until you’ve pivoted into a position where you’re pretty confident in your product, message and pricing and are...
by Phil Morle | Sep 2, 2011 | Startup Science
As our business Friendorse focuses on local questions I’ve been spending a bit of time looking at the places people currently ask them online. Here’s the most common places I’ve found: Google Twitter Facebook Gumtree Meetup Yahoo I’m sure there...
by Phil Morle | Aug 26, 2011 | Startup Science
Following on from my post last week on products that are faking emotion (Don’t fake emotion), I thought I’d focus this week on some that I feel have real emotion built-in. As I’m a music nut I’ll start with reviewing my favourite music...
by Phil Morle | Aug 23, 2011 | Startup Science
It was a big day today. I say that a lot. I’m sure the Pollenizer team is sick of me saying it. But it was. It is. It normally is. It was Tech23 today which is a bigger than normal big day. It started at 7.30am with breakfast with Matt Macfarlane from Yuuwa and...
by Phil Morle | Aug 18, 2011 | Startup Science
Between Facebook, Google+, Twitter and the like, it’s easy to carry out day to day marketing activities without ever meeting your customers and supporters face to face. But in my experience, there’s nothing like sharing a beer/coffee and the like with your...
by Phil Morle | Aug 18, 2011 | Startup Science
I’m currently reading a fantastic book called Built to Love that’s basically about building emotion into your products: In the authors own words: “Built to Love reveals why product emotions are critical to the long-term success of a product, whether...
by Phil Morle | Aug 12, 2011 | Startup Science
Facebook and dating seem to be a match made in heaven. Firstly Facebook advertising allows you to target users by location, age, gender and interests: but most importantly it allows you to target by relationship status: That’s pretty powerful stuff, why use a...
by Phil Morle | Aug 5, 2011 | Startup Science
If you’re searching for a way to make generating ideas a whole lot faster and heaps more fun, then this could be just what you’re looking for! Denise Tung recently introduced me to a new brainstorming technique call Brain Writing and it’s a winner!...
by Phil Morle | Aug 5, 2011 | Startup Science
It’s been a long long time since I’ve played around with ad/banner exchanges. They were pretty big in the early days of the internet, where websites of a similar topic would come together to share traffic. Adsense/Adwords pretty much killed off that...
by Phil Morle | Aug 2, 2011 | Startup Science
I was recently travelling in Europe and as I was waiting for my Nice to Dubai flight to board I noticed the following billboard ad: Thoughts in my mind went as follow: I wish I was the target audience 😉 What a great focus! Wait a minute… lol, @mick would love...
by Phil Morle | Aug 2, 2011 | Startup Science
Before I moved to Australia 20 years ago, I was seduced by Bruce Chatwin’s famous book, The Songlines. The same book also instigated my terrible addiction for Moleskin notebooks. There is a section that I always return to. ‘Sometimes’, said Arkady,...
by Phil Morle | Jul 29, 2011 | Startup Science
At Pollenizer we are continually encouraged to further educate ourselves, and in turn to ‘blog’ – or to further educate you, the community. We call it Personal Development, and PD ensures Pollenizer is always evolving as a company, maintaining our...
