I was recently travelling in Europe and as I was waiting for my Nice to Dubai flight to board I noticed the following billboard ad:
Thoughts in my mind went as follow:
- I wish I was the target audience 😉
- What a great focus!
- Wait a minute…
- lol, @mick would love that!
- This is a great location for such ads. This gate is pretty much solely used for Nice > Dubai flights. Meaning that when rich Dubai business men and other royal holiday makers are travelling back from Monaco, Cannes and the French Riviera in general this is where they have to sit and wait for Emirates to start boarding 🙂
So I think the learning here is that focus shouldn’t be faked. But if you do fake it, try to be subtle about it :p