by Phil Morle | Nov 21, 2011 | Startup Science
It is hard to keep up with ever-growing startup community, but you also need to know what is going on in the startup world. What the trends are, what kind of startups are popular, or which are getting traction. You also may need to do competitor research from time to...
by Phil Morle | Nov 15, 2011 | Pollenizer News, Startup Science
There’s been a lot of movin’ and shaking in the Aussie startup scene lately. First, Kaggle got a nice injection of cash overshadowed only by the luminaries in its list of investors. Then Trunk.ly announced an acquisition by AVOS, the people that also run...
by Phil Morle | Nov 14, 2011 | Startup Science
Every time I attend an event like Pushstart and SydStart, I get asked the same questions about community. Do I need a community? What should I use to build a community? How do I build a community? The answers to the first two questions are simple: ‘YES’...
by Phil Morle | Oct 27, 2011 | Startup Science
Here at Pollenizer we ♥ testing. We’re doing sprints on a weekly basis so we have to learn fast and learn often, and we do this by running as many tests we can based on assumptions we make about user behaviour. We love how we are constantly surprised by our...
by Phil Morle | Oct 14, 2011 | Startup Science
Just polishing off the UnMarketing book I mentioned last week and thought I’d share another lightbulb moment from it. This week it’s that you can easily maximise your promotion by leveraging your actions. Sounds a bit cryptic but it’s actually very...
by Phil Morle | Oct 13, 2011 | Startup Science
Hi! My name is Pierre, and I’m a domain junky. I own close to a hundred domain names and I haven’t bought one in over a week! *cue for clapping* Finding a good domain name is a real challenge. You’ll need a lot of creative juice to come up with...
by Phil Morle | Oct 11, 2011 | Startup Science
So here is a challenge for you. I got an email today from a guy who had 3 ideas he could pursue and he wanted advice on which one to do. I answered with this; Which business idea gets you so excited you could sell it to the world and get up 3 years in a row with full...
by Phil Morle | Oct 7, 2011 | Startup Science
I’m currently reading a great marketing book called UnMarketing, which is a great general read for any web marketers out there, but one thing in particular I found interesting was this graphic: It’s what they call the Hierarchy of Buying. Basically it...
by Phil Morle | Sep 30, 2011 | Startup Science
It is common practice among startups to put up a holding page with an email collection mechanism before they launch their offering. Heck, there are even products made for this very purpose! It’s a great way of testing interest in your idea, or getting a...
by Phil Morle | Sep 30, 2011 | Startup Science
I got a plug in a magazine this morning amongst some big names. It’s a great little supporting statement for Pollenizer but I need to give it some context. Firstly, startups are hard work. New, risky, vague, emotional, financial, complex and constantly changing....
by Phil Morle | Sep 29, 2011 | Startup Science
You are about begin the startup game. You are facing north. Or what you believe north to be. Before you is an opening. Beyond that are many openings. Each opening shows opportunity. Each could be the first step towards the big vision. Towards your dream. Which one to...
by Phil Morle | Sep 23, 2011 | Startup Science
I’m new to KISSmetrics but already I’m finding it crazy useful. Beside that fact that’s it’s much simplier than Google Analytics it provides one additional feature I think is really interesting, the ability to track people. Yep individual...
