by Phil Morle | Jul 29, 2011 | Startup Science
(Yes, this is the way I think) I had a flashback to this video that my brother and I danced to when I was about 4. (It’s a great video, watch the whole thing – some great cameos including Paul Simon and Danny Devito) You can’t do two wonderful things...
by Phil Morle | Jul 25, 2011 | Startup Science
Recently we did a test of a promotion for Wooboard and we learned a lot. We had a great offer, clear call to action, a good value price – let the cash roll in! Ummm… we forgot to sell the product…. Yes, in our excitement or more accurately our...
by Phil Morle | Jul 22, 2011 | Startup Science
Question: Can you guarantee your next mobile app gets a million downloads? Answer: Yes Attracting a massive audience is the primary goal of most free apps but standing out in an already overcrowded market is tough if not almost impossible. Big brands have been...
by Phil Morle | Jul 15, 2011 | Startup Science
One handy feature of Facebook ads is they allow you to target by users Interests. E.g.: Now I haven’t played around enough with this targeting to determine how accurate or useful it really is, but one feature I like is that you can see the estimated number of...
by Phil Morle | Jul 11, 2011 | Startup Science
Nearly every single web business I’ve worked in that grew to considerable size pushed the turbo button at some point. The turbo button is my way of saying something that grows the company fast. Something that takes you from growing to grown. Some quick examples...
by Phil Morle | Jul 8, 2011 | Startup Science
A quick test, if this blog post was titled “Something amazing that will really help you” would you be reading it now? Probably not. I’m still surprised constantly by people who try home page headlines, landing page headlines, blog post headlines and...
by Phil Morle | Jul 7, 2011 | Startup Science
In order to hit a goal that has an uncertain path, you need to triple commit to it – put in three times as much as you think. “What are you talking about?” If you want to drive from Sydney to Newcastle then you can work out the KM’s,...
by Phil Morle | Jul 6, 2011 | Startup Science
Part of what Pollenizer does regularly is to reality check new ideas by just putting them out there. It’s the fastest way to find out if anyone cares and what they think. I copped some flack on Friday for tweeting out a link to a site called Noble Village. This...
by Phil Morle | Jul 5, 2011 | Startup Science
Lots of businesses I see are market based, meaning there is a buyer and a seller. As I’ve written about before, these businesses are great once they are established, but are hard to get there. One thing we search for is hunger on both sides. What I mean by this...
by Phil Morle | Jul 4, 2011 | Startup Science
I’ve been reading the book Gamestorming which is about adding gaming to work to get better results. It’s good though it’s a lot more about using games in workshops and brainstorming situations. A few things I’ve learned reading it; Stop being...
by Phil Morle | Jul 4, 2011 | Startup Science
OK FEO is a stupid term I just made up but Facebook optimisation is serious business. Everyone is marketing through Facebook Pages (and Groups) these days but how much thought are people putting into optimising them? When you create a Facebook page you need to give it...
by Phil Morle | Jun 24, 2011 | Startup Science
This blog post by Mitch Joel is a good reminder that you should never forget the story behind your product. As customer development managers and marketers, it’s easy to fall into pushing your product to the detriment of your story. You’re so desperate for...
