Facebook and dating seem to be a match made in heaven. Firstly Facebook advertising allows you to target users by location, age, gender and interests:
but most importantly it allows you to target by relationship status:
That’s pretty powerful stuff, why use a dating site when you can target potential dates directly on their facebook pages?
One of the leading dating sites eharmony.com is $59.95 for a one month membership. Facebook ads average around $1 per click, so you could potentially line up 60 dates for the same price! Or pay nothing if you’re super ugly and no one clicks on your ad.
I haven’t heard of anyone advertising themselves directly on Facebook but it would be a very interesting test. If anyone out there wants to donate their profile to trial it for a week do get in touch 🙂
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