Test 001 – Reminding Users To Accept Their Invitation

Here at Pollenizer we ♥ testing. We’re doing sprints on a weekly basis so we have to learn fast and learn often, and we do this by running as many tests we can based on assumptions we make about user behaviour. We love how we are constantly surprised by our findings! Do people click on links or buttons? Does having a branded widget convert more people than unbranded? These are the type of tiny iterations we can make to get the best possible results on our start-ups. With a 12-week runway to prove ideas, learning as much as we can is vital. And fun. Here’s an example of a test we ran on Wooboard. It’s set out like an old-school science experiment, which satisfies the frustrated chemists in us.

Project

Wooboard

Hypothesis

Is that by sending a reminder email 1 week after initial invitation users are inclined to accept it.

Background

Currently when a company joins up to Wooboard they need to invite others so they can start using the product. As a result users were forgetting to accept their invitations.

KPI

Registered Users

Method

Email sent @3pm Tuesday 10th Oct 2011 to 50 users around 1 week old that have not accepted invite.

Results

• 45 emails sent successfully (5 bounced)
• 15 unique opens (30 opens overall)
• 29 unopened
• 16 clicks (9 on accept invitation, 4 on logo, 3 on wooguide) (106.67% conversion from opens)
• 7 converted to registered users (43.75% conversion from clicks)

Conclusion

That reminding users to accept their invitation will result in registered users. Better to get some registered rather than none 🙂