I’m new to KISSmetrics but already I’m finding it crazy useful. Beside that fact that’s it’s much simplier than Google Analytics it provides one additional feature I think is really interesting, the ability to track people. Yep individual people visiting your site, which opens up a whole new world of potential learnings about how your users are really using your products.
Once you’ve setup KISSmetrics on your site you can access data for individual users through the People tab:
Drilling down on an individual you can see both an overview of their recent activity:
and a detailed breakdown of exactly what they’ve been up to:
It might not look like much but put to use it can be a very powerful set of data. A couple of examples:
- Which of your SAAS customers are looking for your cancellation policy and should get a sales call?
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Which of your members used your refer a friend button and should receive a free gift?
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Which of your staff watched your training video all the way to the end and shouldn’t get the sack? 🙂
You get the picture, the uses are endless and the learnings go way beyond simple funnel analysis.
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