Pollenizer has been running with a full-service marketing team since July 2009. We provide full-time, part-time or project based marketing professionals focused on building web businesses.
A more detailed outline of what the Pollenizer web marketing team does is here.
We’ve been quietly just doing the work without shouting about it too much, but it’s time to yell, maybe even scream. So the rest of this post will be in all-caps.
POLLENIZER MARKETING TEAM LOVES WEB AND BUSINESS
OK, just kidding, the bold, all-caps was just too much. But we do love web and business – preferably together.
Huh?
So what’s the big deal? Well, Pollenizer from our foundation, 2 years ago, was primarily a world-class web engineering team with a little bit of support from me on the marketing side. Startups and businesses could hire to build great web products and I’d help them understand their customers, get focused and guide them with customer acquisition.
As we grew as a company, so did the companies we worked for. Their products were out, they were starting to get some traction and even starting to get some revenue. It was time for some more help. So here is a short history and background of our team.
Dr Jones?
In January last year we were joined briefly by the brilliance of (the real and best) Alan Jones, ex Yahoo, Blue Pulse and Carsguide. Alan still helps us from time to time with his amazing ability to understand complex new ideas and make them easy to understand, exciting language for web services.
Operational Not Campaign Marketing
From here we wanted to grow marketing even further and started looking out for great people. The tough thing about the stars we were after was that they needed to have great marketing skills and also a solid love of web but they also needed to be entrepreneurial, mutli-tasking and obsessed with building great products. That’s tough to find around the world, and especially Australia where our web industry is only just starting to be amazing. Also, we wanted someone with experience working in multiple web businesses but we didn’t want an agency based person who had a campaign mindset because web businesses are operational and organic, not once off big swings.
First Female Pollenizer & Mr Energy
Our first big catch came via Lisa Herrod who recommended Jo Sabin. Jo had a great background in marketing with some solid technology and web projects under her (no doubt stylish) belt and so we threw her in the deep end on some new startups. She swam with grace and the clients loved her. Her crowning achievement in the last 6 months has been driving custom and photo book publisher Blurb explode their Australian business through community, network and industry engagement. Jo was superbly supported in her endeavours by industry veteran and all round good guy, Tim Parsons. Tim has moved over to Perth to take on a new challenge and we miss his smiling face in the office.
Being SaaSy
We were also joined by an ex-Atlassian product marketing rising star David Soul who worked with us on a number of business to business and consumer projects across video, telecommunications, eCommerce and even innovative printing services. Dave’s depth of knowledge across all things tech and instincts for online businesses have helped a number of these businesses get the focus they need to get the traction they want. We hope Dave continues to work with us on projects as his big start-up career continues.
How to Do An Internship
Shortly after Jo joined us we got contacted about an internship by Fleur Fletcher. Fleur started helping out on projects, and immediately did a great job and was immensely valuable for clients. We just had to hire her. Fleur is dives in and gets the work done, whether it’s marketing research, product review, content marketing or community engagement. Fleur has worked on Paper Free, Performance Plant and a lot of Pollenizer’s own marketing material.
Latin Connection
With Tim heading off to Perth, we needed someone to fill his big, big shoes. Tim recommended Eduardo Chavez who joined the team in November working on Blurb and immediately jumping onto some other challenges. Eduardo’s has worked on dozens of web businesses across design, marketing and business roles.
Continuing to Grow
As the economy picks up speed, the industry continues to mature and as the web becomes more about business than about bleeding edge technology, the marketing team will get even busier and continue to grow. So what next?
Hire our team – if you’re building a web business and need help with marketing (strategy, product, customer acquisition, channel, communications, branding, content, community and of course focus) then we can help. Contact Pollenizer
Join our team – if you’ve helped to build a few great web businesses with your share of success and failure (both crucial) and like working on a few projects each year with a dedicated team and ambitious clients, then come have a coffee about working with Pollenizer.
If you’re around this Friday, January 15th, 2010 (just in case this blog post hangs around), drop in to our office and have a drink to kick off 2010 and the official launch of our marketing team.