Fleur Fletcher

Biography

Hey there!

My name's Fleur, and I'm an online marketing manager here at Pollenizer.

My media career started in magazines, writing for and editing a men's publication entirely about watches. This led to an unhealthy obsession with everything watch-related, but new-found respect for craftsmanship, bespoke luxury and brand heritage.

Lured to the excitement and now-ness of digital, I helped establish a content-driven website for women aged 40+, learning everything from writing content for online and email marketing to seo and web usability principles.

The experience opened my eyes to the issues involved with building a business, and the huge amount of dedication required.

I met the Pollenizer team through the 2009 "Learn how to be an Enrepreneur" BootUp Camp in Sydney. I found myself nodding in agreement to absolutely everything they taught, and so here I am!

I am fascinated with business strategy, branding and customer psychology, and get my kicks out of creating clever and innovative online campaigns.

When not at work, you can find me in the Blue Mountains or Northern Beaches, at growers markets, watching movies or pouring over cookbooks in the kitchen.