MY NEXT JOB

#fakenews My next job is to see that the amazingly talented Pollenizer team land new challenges that are BETTER than Pollenizer. Sorry for the clickbait, but I knew you would be curious about what I did next so I exploited how Facebook has re-wired your brain to love...
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Shared Learnings

THE NINE YEAR DECISION

SUMMARY This week, Pollenizer turned nine years old and it is time to make some changes. Pollenizer closing Melbourne and Sydney incubators, ceasing new consulting and education business as current engagements conclude. Directors will continue to support portfolio of...

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DEAR ARTHUR SINODINOS

Welcome to your new role as Minister for Innovation. I am a big believer in your mission and hope you can keep it for longer than those that came before. You will need to convince your colleagues that innovation takes time. Explain to them it is a cliche that startups...

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“SEXY CX FOR STARTUPS”

Yes, you read right - sexy. How can Customer Experience (CX) be sexy? If you are a startup providing B2B or B2C products or services, CX can be sexy when you implement a simple framework enabling you to “build-measure-learn” from your customers. Taking an “outside-in...

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STARTUP SALES FAILS

One of the first things I learned working at Pollenizer was to ‘sell before you build’. Years on, old habits die hard. The process of inventing while selling, is nothing short of an art. Being resourceful, while demonstrating value you are yet to create. It’s...

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THE ART OF REBRANDING

I sat down and had a chat with Damien Metcalf, Pollenizer’s Creative Director. He recently led Pollenizer’s rebrand, which launched earlier this year. In our conversation, Damien shared his thinking behind the rebranding process and the lessons he learned during this...

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