STARTUP SCIENCE VS “ALTERNATIVE FACTS”

STARTUP SCIENCE, I.E. EVIDENCE-DRIVEN Those of you who are regular readers of Pollenizer's blog will recognise our belief in evidence-driven business model discovery – something we call "Startup Science". Startup Science uses hypotheses about customer problems to run...
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Shared Learnings

DEAR ARTHUR SINODINOS

Welcome to your new role as Minister for Innovation. I am a big believer in your mission and hope you can keep it for longer than those that came before. You will need to convince your colleagues that innovation takes time. Explain to them it is a cliche that startups...

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“SEXY CX FOR STARTUPS”

Yes, you read right - sexy. How can Customer Experience (CX) be sexy? If you are a startup providing B2B or B2C products or services, CX can be sexy when you implement a simple framework enabling you to “build-measure-learn” from your customers. Taking an “outside-in...

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STARTUP SALES FAILS

One of the first things I learned working at Pollenizer was to ‘sell before you build’. Years on, old habits die hard. The process of inventing while selling, is nothing short of an art. Being resourceful, while demonstrating value you are yet to create. It’s...

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THE ART OF REBRANDING

I sat down and had a chat with Damien Metcalf, Pollenizer’s Creative Director. He recently led Pollenizer’s rebrand, which launched earlier this year. In our conversation, Damien shared his thinking behind the rebranding process and the lessons he learned during this...

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