STARTUP SALES FAILS

One of the first things I learned working at Pollenizer was to ‘sell before you build’. Years on, old habits die hard. The process of inventing while selling, is nothing short of an art. Being resourceful, while demonstrating value you are yet to create. It’s...
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Shared Learnings

THE ART OF REBRANDING

I sat down and had a chat with Damien Metcalf, Pollenizer’s Creative Director. He recently led Pollenizer’s rebrand, which launched earlier this year. In our conversation, Damien shared his thinking behind the rebranding process and the lessons he learned during this...

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WHY HIGH-VIZ MUST INNOVATE

Bruce Herbert is the Chief Supply Chain Officer for Coca-Cola Amatil East Japan. I asked him to write this post after he expressed a view during his closing remarks at our Firehose hackathon that struck a chord with me. 100 people had just spent 54+ hours...

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