“GROWTH HACKING IS EVIL” AND 13 OTHER RANDOM LESSONS LEARNED IN 2016

The great privilege of my job is the opportunity to pattern-match across multiple industries and organisations, all trying to invent the future. Here's some personal lessons learned from 2016. It takes more than tools. We spent years developing Startup Science as a...
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Shared Learnings

STARTUP SALES FAILS

One of the first things I learned working at Pollenizer was to ‘sell before you build’. Years on, old habits die hard. The process of inventing while selling, is nothing short of an art. Being resourceful, while demonstrating value you are yet to create. It’s...

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THE ART OF REBRANDING

I sat down and had a chat with Damien Metcalf, Pollenizer’s Creative Director. He recently led Pollenizer’s rebrand, which launched earlier this year. In our conversation, Damien shared his thinking behind the rebranding process and the lessons he learned during this...

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