Jo Sabin

Biography

Hey there, I'm Jo!

I'm a hands-on online marketing manager with a market research and strategic communications background with solid experience implementing operational plans for web-based businesses. I have contributed to the digital strategies and then played a key role in delivering results.

Building on my background in market research and PR, I have launched and grown successful new brands and customer acquisition programs across health care and professional services industries. I also have experience applying social media, community building, email marketing, search engine optimisation and marketing and channel marketing to online businesses. This complements my offline marketing work in brand creation, direct mail, direct-response advertising, TV, call centre, relationship management, copy writing & production.

Why do I love marketing? It's a great filter to apply to business problems. I get to influence and activate communities, unite and delight customers. It's about active listening, collaboration, customer empowerment and creativity.