“SEXY CX FOR STARTUPS”

“SEXY CX FOR STARTUPS”

Yes, you read right – sexy. How can Customer Experience (CX) be sexy? If you are a startup providing B2B or B2C products or services, CX can be sexy when you implement a simple framework enabling you to “build-measure-learn” from your customers. Taking an...
STARTUP SALES FAILS

STARTUP SALES FAILS

One of the first things I learned working at Pollenizer was to ‘sell before you build’. Years on, old habits die hard. The process of inventing while selling, is nothing short of an art. Being resourceful, while demonstrating value you are yet to create. It’s...
THE ART OF REBRANDING

THE ART OF REBRANDING

I sat down and had a chat with Damien Metcalf, Pollenizer’s Creative Director. He recently led Pollenizer’s rebrand, which launched earlier this year. In our conversation, Damien shared his thinking behind the rebranding process and the lessons he learned during this...