A quick test, if this blog post was titled “Something amazing that will really help you” would you be reading it now?
Probably not.
I’m still surprised constantly by people who try home page headlines, landing page headlines, blog post headlines and most especially email subject lines that are vague and boring.
People, this is the first gate. The first and only chance you have of getting peoples attention and earning the right to have them spend one more second on you.
Don’t mess with it. Don’t hope. This is no time for a newspaper intriguing pun. It’s a different world.
Some quick tips from me;
- Be blunt. People should know why they are clicking/reading before they do. Intrigue doesn’t work.
- Use short simple words.
- If given the opportunity you should attempt at all costs to try to minimise and reduce the amount of words you use when at all possible. (Use less words!)
- Put the offer in there. It’s too risky to hope they keep going.
- Use things that highlight the difference. Is it money, %’s, something else – put it in there if it helps convince them to keep going or click.
Some more tips for good headlines here and here.
Key thing is to test. Try it, measure it, change it, improve it. And keep testing.