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THANK YOU TO THE PEOPLE OF POLLENIZER

Friday 31st March 2017 was the last full time day for the all of team at Pollenizer including myself and Phil. We marked the occasion with two events. THE LAST POLLENIZER XPOLL At the last ever XPoll, Phil shared a presentation;  ‘Never stop eating your own dogfood....
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Shared Learnings

INDUSTRY DISRUPTION CASE STUDY: PROFESSIONAL SERVICES

Question: "How many consultants does it take to change a light bulb?" Answer: "Let me think, what's your budget again?" ... Or so the old joke goes. But perhaps not for much longer. I have talked about Deloitte's excellent Short Fuse, Big Bang case study a few times;...

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MARKETING MYOPIA – THE SEQUEL

One of the seminal business essays is the Marketing Myopia. It was written way back in 1960 by marketing legend Theodore Levitt in the Harvard Business Review. I was recently re-reading it and it reminded me a lot of what we are seeing in the market now as startups...

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UNDERWRITE YOUR STARTUP

Here’s what we are told to do • quit whatever we are doing • go all or nothing • start our startup • give ourselves the no back Apparently this is a key to the mandatory “we must succeed” mentality. It’s probably the worst advice that exists for budding entrepreneurs....

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DON’T MISS THE PIVOT

A pivot is a nice word from startup land. It generally means that we actually failed, but gives us some “licence in language” so we don’t feel like a total douche bag for getting our infallible startup idea wrong. But sometimes the pivot, is an actual pivot and not...

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INDUSTRY DISRUPTION CASE STUDY: FINANCE

When your stock in trade evolves from paper notes to ones-and-zeroes on a computer screen, how vulnerable is the finance sector to digital disruption? We looked at education in last week's case study of industries on the verge of digital disruption. This time...

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THE ART OF PITCHING

There are two parts to the pitching process when it comes to startups and pretty much selling anything. The Science and the Art. The first piece of advice I’d give to anyone learning how to pitch is learn the functional elements first – the Science. The formats, the...

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INDUSTRY DISRUPTION CASE STUDY: EDUCATION

Here at Pollenizer, we are doing more and more work with big companies who are facing digital disruption and want to apply our startup science at an enterprise level, to stimulate more entrepreneurial thinking and help them create innovative new, customer-centric...

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