by Steve Sammartino | Aug 3, 2015 | For Corporates
Now that we all know what Big Data is, how can we use some of that data which is being generated by GAFA. Who is #GAFA you ask….? It’s 4 of the major Big Data players: Google, Apple, Facebook and Amazon. While all of these firms have created corporate fortunes through...
by Steve Sammartino | Jul 27, 2015 | For Entrepreneurs
There two things we can all agree on when it comes to big data. 1. Startups think they’ll make a fortune accumulating it 2. Big companies think they need to be using it. Both of these might be true, but there is one thing I know to be true for sure: There is a lot of...
by Steve Sammartino | Jun 24, 2015 | For Entrepreneurs
Then vs Now Whenever we have a look at a successful business, it’s easy to admire how all the moving parts, features and services seem to work in harmony to make a great company. Food companies like Nestle have an incredible set of related product formats. Their giant...
by Steve Sammartino | Jun 22, 2015 | For Corporates
The Work Week Reality I remember the days when I was doing the hard yards in a big company. Days were long, and the pressure high. I knew that continuous learning was a key factor to climbing that corporate ladder, and to being someone who could create value in the...
by Steve Sammartino | Jun 2, 2015 | For Entrepreneurs
Noticing the Patterns I’ve been a surfer for many years. In the time I went from a teenager to married man with children most of my old surfing buddies gave the sport away. But I’m one of those die hard surfers who still goes surfing winter or summer. For years I...
by Steve Sammartino | May 15, 2015 | For Entrepreneurs
Every startup or project I have ever worked on has managed to get ‘free media’. All the way up to TV and even international coverage. There is a trick to it, a formula and it never fails. I’ve even got TV coverage on something as boring as a book here and here. But I...
by Steve Sammartino | Apr 28, 2015 | Insights
I just finished reading Peter Thiel’s new book Zero to One. An easy read full of serious startup insights (worth the effort). But what I couldn’t help but thinking about was how similar it is to many other long standing business strategies. In fact, it reminded me the...
by Steve Sammartino | Apr 13, 2015 | For Corporates
Industrial Finance 101 Like many other rules we’ve invented for ourselves, the rules of business finance are a child of the industrial age. The ideologies which fill economics and accounting text books are based on the findings from what worked in the factory era of...
by Steve Sammartino | Dec 4, 2014 | Insights
The most exciting thing I’ve seen in the Australian business community this year is large companies- think ASX 100 getting their startup on. Many are finally realising that this new tech, lean approach to innovation and change isn’t just a side show, it’s quickly...
by Steve Sammartino | Nov 20, 2014 | For Entrepreneurs
We are born entrepreneurs. And then we spend the next 12 years at industrialised schooling which quickly whips any kind of creative free thinking spirit out of us. Yes, we learn to conform, follow rules, colour inside the lines, fill in the boxes and get told that the...
by Steve Sammartino | Oct 3, 2014 | Insights
The Hype machine It’s easy to understand why most people believed this internet thing was a bit of a hoax. After a major amount of hype in the mid 1990’s (when most normal people connected to the internet) we were showered in promises of an impending technology...
by Steve Sammartino | Aug 13, 2014 | For Entrepreneurs
Here’s what we are told to do • quit whatever we are doing • go all or nothing • start our startup • give ourselves the no back Apparently this is a key to the mandatory “we must succeed” mentality. It’s probably the worst advice that exists for budding entrepreneurs....
