Every startup or project I have ever worked on has managed to get ‘free media’. All the way up to TV and even international coverage. There is a trick to it, a formula and it never fails. I’ve even got TV coverage on something as boring as a book here and here. But I...

In last week’s newsletter I shared a little quote from this article: “The more wrong paths you can figure out quickly, the sooner you’ll find the right path.” A few people wrote in to say how much it resonated with them. More interesting, though, was this response on...

You did your homework. You have preliminary evidence that your idea works on a small scale, and now you are determined to build something that resembles a fully functional, high fidelity prototype. You hire an engineer to lead product development, and you set a hard...

At Pollenizer we have a different way of doing things. While it's in our DNA to dream big, we put a strong focus ensuring that we follow the critical steps to get there. Most of the time these critical steps come in the form of experiments, which drive our decision...

The mining and construction boom which has powered Australia’s economic growth over recent decades is waning.  The digital revolution and innovation will be crucial to our future, but what does the narrative connecting our old economy and new economy sound like?...

Phil wrote a punchy piece earlier this year about the balancing act between brutal truth and hope being a condition of startup success. “Without brutal truth, we live the startup dream until we run out of money and go back to our day job. Without hope, we never...

We are born entrepreneurs. And then we spend the next 12 years at industrialised schooling which quickly whips any kind of creative free thinking spirit out of us. Yes, we learn to conform, follow rules, colour inside the lines, fill in the boxes and get told that the...