Author Archive

Focus Workshop – April 28, 2010

Blog on March 5th, 2010 0 Comments

UPDATE: The March Workshop is sold out, so here is the April Web Focus Workshop registration details.
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Lean Launch of Lean Startup Circle Sydney

Blog, Web Strategy on March 2nd, 2010 0 Comments

Last night we had a fantastic turn out to start a new community group around lean startups.
It was a little bit opportunistic with Eric Ries, the key proponent of the concept, in town and a little bit of ‘about time, we need this in Sydney’. We only confirmed that the event was less than two [...]

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Happy Birthday Pollenizer

Thank you – Two Years of Pollenizer

Blog, Promoted on February 26th, 2010 0 Comments

Wow, amongst a flat-out, full-on week I’m poking my head up for a brief second to say;
“Hey, Pollenizer is two years old today!”
And I’m so proud. Proud of the team and crazy hard work they’ve put into building the more than dozens of great web businesses.They are fantastic and I can’t say enough to thank [...]

Growth Summit 2010 Notes

Web Strategy on February 22nd, 2010 0 Comments

I attended the Growth Summit in Sydney last week and also MC’d and spoke in the Tech stream on day 2. Here are some of my notes from the days. Big thanks to Karen, Cara, Larna and the crew for organising. Next year it would be great to have wifi with more live blogging/tweeting.
I’ve bolded [...]

Eric Ries talk in Sydney

Blog on February 19th, 2010 0 Comments

Short: Eric Ries from Startup Lessons Learned and Lean Startups is talking in Sydney Monday March 1st, 6-9pm. Register here.

Great news. We’ve been talking to Eric since we were on the same startup mentor group at Seedcamp in London last year. We wanted to try and get him to Australia to talk to the [...]

Your Ideas Culture: Testing or Hunching?

Blog on February 8th, 2010 0 Comments

Remedy Tea Test tubes (by storyvillegirl)
The only way to be fantastic at creating products that customers love and keep on loving (which is a core tenant of marketing) is to have a culture of testing in your company.
When a product is young it’s easy to have ideas about how to improve them. It’s easy. There [...]

Send a Tweet to the #PollenizerHQ

Blog on February 3rd, 2010 0 Comments

So we’ve turned off the bad TV and changed to showing tweets on our big TV in the office.
You can send your tweets to us by using hashtag #pollenizerhq
We also pick up Mogeneration and BookingAngel who share an office with us.
The Tweets:

Tag Cloud;

The application is Visible Tweets developed by Cameron Adams from Sydney.
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Never Too Busy To Read

Blog on January 20th, 2010 0 Comments

Flat Eric on a Saturday Afternoon (by DeaPeaJay)
Instead of having my morning coffee over my inbox, I sit in the cafe and read. It’s one of the best parts of my day and I highly recommend it.
Pollenizer currently has more than 10 live web businesses that we’re working with, and another 10 at least that [...]

Web Marketing Team Live

Startup & Web Business Marketing Team

Blog, Promoted on January 12th, 2010 0 Comments

Pollenizer has been running with a full-service marketing team since July 2009. We provide full-time, part-time or project based marketing professionals focused on building web businesses. We’ve decided now is a good time to tell the world who we are and what we do.

Deep Customer Development is About Forming Habits

Blog on November 18th, 2009 0 Comments

Thinking about new companies finding, nurturing and winning over their first lot of customers and I realise there are a lot of similarities with forming habits.

Patience – it takes time. It doesn’t happen instantly. Somethings do, like a click, or a visit or reading a tagline, but real engagement and commitment takes time. Same [...]

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