White labelling your product might sound like a great way to have a second revenue stream and make some fast cash, but it is hard, a big distraction and often just means you’re not strong enough yet. Ideas in no particular order: Focus – If you want to be a direct to customer business AND [...]
One thing I find useful when picking a new business name is to use it in sentences that you expect and would like to hear it used. If a name doesn’t work doing that, then you should find something else. You should think about what applies to your business, but here are some good generic [...]
Great presso (again) from Dave McClure from 500 Startups. I’m flat out finishing off the end of this year with a bang, so here is some brief thoughts; Absolutely! Take risks – you have no brand. The big guys can’t take small risks, so to beat them you have to risk something. You can never [...]
For a startup, there are three things you need to develop: a product, a customer, an investor. Recently at Pollenizer we had an epiphany. Well, it was more of an observation of what was happening, but it was just as powerful. Like all startups, we have a limited time to get the job done and [...]
Pollenizer is seeking someone to lead, drive and grow our great team of startup marketing, customer development and customer acquisition peeps. What the role is; Leading a team of 4 customer development/marketing people as they work their butts off to start new web businesses. Build processes and systems to more efficiently and effectively get customers [...]
So here is a challenge for you. I got an email today from a guy who had 3 ideas he could pursue and he wanted advice on which one to do. I answered with this; Which business idea gets you so excited you could sell it to the world and get up 3 years in [...]
I got a plug in a magazine this morning amongst some big names. It’s a great little supporting statement for Pollenizer but I need to give it some context. Firstly, startups are hard work. New, risky, vague, emotional, financial, complex and constantly changing. In the past two weeks we’ve taken some huge steps forward and [...]
You are about begin the startup game. You are facing north. Or what you believe north to be. Before you is an opening. Beyond that are many openings. Each opening shows opportunity. Each could be the first step towards the big vision. Towards your dream. Which one to take? It doesn’t matter does it? You [...]
We’re happy to announce that Dealised have raised $5.3m From Singtel Innov8 and Yuuwa Big congrats to the Dealised team in Pollenizer for an amazing year. From starting the company to growing some great customers and now closing this funding from excellent investors, it’s a hard job, done well. Hat’s off to Oliver, Andy, Serdar, Kevin, [...]
It was a big day today. I say that a lot. I’m sure the Pollenizer team is sick of me saying it. But it was. It is. It normally is. It was Tech23 today which is a bigger than normal big day. It started at 7.30am with breakfast with Matt Macfarlane from Yuuwa and Bill [...]
