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When starting a new venture, there are a bunch of reasons why the outcome can’t change.

  • The team loves the solution.
  • The team doesn’t have authority to change.
  • The team is inspired by some other business and believes that replicating it will have equal success for them.
  • The venture has been funded to build something specific.
  • The team paid a fortune for a design-led process and a specification has it all figured out.

The problem is, a team that cannot change direction in response to new insights is likely to fail.

Ask yourself the hard question. Can you change the outcome?


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