Can big companies really innovate at startup speed? I say yes.
3 months ago, 20 people from across Singtel came together for a lean startup bootcamp in Singapore. This team learned that a startup is not a small version of a big company and tools and approaches they needed to infect the rest of the company with startup science.
What came next was the first ever internal hackathon called “L!fespark”. Our original 20 people became the mentors and were joined by further 120 people. Together we made 23 startups in 2 days and every one of them had a prototype that had been validated with real customers.
Today we re-wrote our own rules in Singtel about innovation. Allen Lew – Singtel Group Digital Life CEO
We worked with Singtel to establish some themes which were both inline with Singtel priorities and provocative for participants. Each of these themes had a champion. These champions are like “Seal” in The Voice. They are there to motivate the startups working on their theme. You can see the similarity right?
Seal on The Voice.
Sam at L!fespark
Participants pitch their themed ideas for startups on the evening of the first day. By the end of the day, they need to have a lean canvas, a logo and a big vision taped to the wall.
By lunchtime the next day, they need to be chasing down their first customer and have something launched for them to play with.
By the evening of the following day, they have validated businesses that they can demo to judges.
This is part of our innovation system for big companies. If you’d like to know more, come along to one of our breakfast briefings or contact bree AT pollenizer DOT com to get your hackathon booked in.