Doing Viral Promotions: A Case Study

Blog on March 2nd, 2009 No Comments

Today we launched a ‘viral’ campaign with the Photo Art crew and I have some observations from the lab. I’ve been working with Photo Art Gallery for about 9 months in total, and four months full-on. I’m hoping to write up a bigger case study, but here is a brief one on a viral piece. [...]

Tags: , , , ,

Bloggers Are Born, Not Made

Blog on January 14th, 2009 No Comments

I’ve been working with the Photo Art team in the last two weeks on their new team blog called Photographic Art World. It’s been an interesting exercise and a reminder about the personality of a blogger. Basically, I grabbed the domain, added WordPress, grabbed a theme, added a few plugins and customised it. A few [...]

Tags: , ,