Doing Viral Promotions: A Case Study

Blog on March 2nd, 2009 0 Comments

Today we launched a ‘viral’ campaign with the Photo Art crew and I have some observations from the lab. I’ve been working with Photo Art Gallery for about 9 months in total, and four months full-on. I’m hoping to write up a bigger case study, but here is a brief one on a viral piece. [...]

Tags: , , , ,

Bloggers Are Born, Not Made

Blog on January 14th, 2009 0 Comments

I’ve been working with the Photo Art team in the last two weeks on their new team blog called Photographic Art World. It’s been an interesting exercise and a reminder about the personality of a blogger. Basically, I grabbed the domain, added WordPress, grabbed a theme, added a few plugins and customised it. A few [...]

Tags: , ,