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It is rare to have a deep understanding of what drives both, an entrepreneur and a large organisation.
Annie Parker
MARKETING MYOPIA – THE SEQUEL
One of the seminal business essays is the Marketing Myopia. It was written way back in 1960 by marketing legend Theodore Levitt in the Harvard Business Review. I was recently re-reading it and it reminded me a lot of what we are seeing in the market now as startups...
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ENTREPRENEURS, HOLD YOUR HOCKEY STICK RIGHT
A few weeks ago, Gabe Rivera from Techmeme tweeted this picture. It hit me. It explained super simply something I witnessed a lot in the Belgian and the Philippine Startup Ecosystems. Before I make my point, let me bring some context....
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UNDERWRITE YOUR STARTUP
Here’s what we are told to do • quit whatever we are doing • go all or nothing • start our startup • give ourselves the no back Apparently this is a key to the mandatory “we must succeed” mentality. It’s probably the worst advice that exists for budding entrepreneurs....
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