Question: Can you guarantee your next mobile app gets a million downloads?
Answer: Yes
Attracting a massive audience is the primary goal of most free apps but standing out in an already overcrowded market is tough if not almost impossible. Big brands have been spending big bucks building free apps in the hope of free advertising to millions of loyal users but few are realising their dream. There is a simple solution to this dilemma: back a sure thing
Ploughing money into a new app with a new idea, new name and no existing fans in the hope it will help advertise your brand is like sponsoring a high school football player in the hope they’ll hit the big time one day. The chances are slim.
So why not sponsor a celebrity from day one? There are loads of amazing app with a massive existing fan base you could tap straight into. Celebrity endorsements are nothing new in most industries and it’s just as relevant in the app world. For example, Honeywell approached the already successful paid (US$6.99) Gas Cubby app to make a new free sponsored version:
Exact terms of the deal are unknown but the Gas Cubby team published an interesting post on it: http://appcubby.com/blog/files/selling_out_gracefully.html
Basically they’re paying users to download the app with a guaranteed success as the app is already popular and will surely be more popular as a free sponsored version.
What apps could your company sponsor?
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