Recently we did a test of a promotion for Wooboard and we learned a lot.
We had a great offer, clear call to action, a good value price – let the cash roll in!
Ummm… we forgot to sell the product….
Yes, in our excitement or more accurately our myopia, we had assumed the world was excited about Wooboard and knew just how it was going to make their teams more wonderful and happy so we didn’t to tell them. Remember, to make assumptions is to make an ass out of u and mptions.
We were deep in the product and whilst we were thinking about customers, working with customers and actually being customers – we forgot the customers. Or more specifically we forgot to empathise with the customers. Looking at your business with fresh eyes is hard, or maybe impossible but it’s worth trying and it’s worth finding ways to do it.
The good news is that we didn’t send it to all our database, we included a feedback loop so we learned the reason why it failed fast and we get 5 people to try it.
That’s the idea, try, fail, learn – just do it fast and cheap.
The end result was a quick video on what Wooboard does. It’s not brilliant, but hopefully it does the trick;
What do you think? Does it work? Do we have some customer empathy now?