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Why you need to optimise your content

An extra thousand dollars spent on improving the content on your web platform is a smarter move than a temporary boost to your marketing budget, according to Alex Speziali, a Performance Consultant with Google Australia. “On average marketers spend $92 to...

What investors want from a founder

Recruiting investors is challenging for any startup founder, not just because of what’s physically required; the hours of pitching, networking, and meetings; but also because of the emotions that come with handing over a stake in your business. Mathias Kopp,...