Discovering new innovation is now the whole company’s job, not a special role for an elite few. The competitive landscape is changing so fast that innovation needs to be in every cell of the company’s organism.
Innovating requires:
- The permission to fail
- The permission to experiment rather than pretend you can get there first time
- A culture that is comfortable with uncertainty
These are the hard things, even for a startup, to give to the people in a company. But once they are present:
- Truck drivers improve routes
- Call centres teams deliver tools for happy customers
- Shop assistants create new ways to shop online or blend offline/online stores
- Pharmacists invent new drugs
- Plumbers invent new ways to build a home
The purpose of the innovation team is to make it possible for everyone to innovate. To create the conditions for innovation to occur.
Not to be the team that does the innovation.
