At Google Sudo event last night we had a solid panel with Niki Scevak from Startmate, Kim Heras from Pushstart and nicely moderated by Alan Noble.
Key messages, though none of these should be a surprise to you all;
- People – the idea, business and everything will change so many times that it’s all about the people. Do they get in and get it done? Are they resilient? Are they passionate? Kim’s key points for people are “Action, Ability, Authenticity and Opportunity”. Niki said they have to be passionate about the business and the customers and the problem to work through the pain.
- Launch now – nothing can replace launching as a critical moment. You and your business are massively different after you launch and it’s the real start of your learning journey. There is no excuse not to launch now. Launch a landing page, launch a single feature, launch something – at least tell one potential customer!
- Sales – sales solve everything. It brings you money, it shows that people really want it, it shows investors that you’ve created value.
Here is the video for the full story;