There was a time when it was impossible to get mainstream media coverage for Aussie tech startups, but that’s changed. Now it sometimes seems like there’s a new Aussie startup paper millionaire on the cover of our business magazines every issue.
The millionaire startup CEOs under 40 make a great headline but they’re bad for our reputation, and we all know they’re just the tip of the iceberg; for every rocket-ride-to-the-moon there are a hundred tech startup businesses building stable, growing enterprises over the longer term, and a thousand businesses in ‘traditional’ industries discovering that the internet enables them to find new markets, develop new products and improve the profitability of existing product lines by building an online business.
Our best startups are achieving (even if still under-the-radar) because there’s now a science to building tech startups. There are established methodologies, backed by real-world data and case studies, which entrepreneurs, co-founders, business leaders and governments can use to minimise risk, maximise return and increase the performance of their startups.
Though valid, our ‘startup science’ is still new enough to be unevenly distributed, poorly taught and irregularly practiced.
From Little Things is a publication and event series meant to change this, and to show industry, investors and government that tech startups aren’t a trend, or an anomaly, a side-effect or a gamble.
Startups aren’t a trend, they are an industry, and in all industries. They are now how industries evolve.