Mogeneration, a leading Digital publishing provider, announced that it has launched a new Business division called Oomph, named after its innovative Tablet publishing platform.
Oomph gives Publishers,media agencies and businesses the power to create world class media apps for tablet devices.
“Oomph launches as a result of a burgeoning demand in Australia and overseas for the company’s core product and specialist skills in this area,” says Mogeneration CEO, Keith Ahern.
“It represents a new focus and fresh approach for our business. Mogeneration will remain as the parent company, but Oomph will have a greater presence in the marketplace and will be supported by a team working purely on the implementation of the platform.”
“Too often technology companies are viewed as cold and lifeless. Oomph’s mission and brand is about delivering an engaging and interactive experience to clients and their readers. Oomph has been built to allow business to captivate the true essence of tablets such as the iPad. It’s all about see, hear, touch and engagement,” said Ahern.
Mogeneration was founded in 2008 by Keith Ahern and Tom Adams to create apps and publishing tools for the emerging touch screen device market. Mogeneration has created more than 50 iPhone, iPad and Android apps for customers such as News Ltd, ACP Magazines, Oxford University Press, NRMA and Kraft.
Pollenizer is also a Mogeneration co-founder.
