“I am from Friendorse. We help suburban communities find solutions to local problems and help suburban businesses find new customers. We are in week four of twelve and we have spent thirty six thousand dollars. This is what we have done this week…”
We laugh because it sounds like alcoholics anonymous, but this is how our weekly pod huddles begin.
Pods are the small business building teams that dedicate themselves to a new venture. We state the unique value proposition, how much we have spent and how long we have left to hit our targets.
A typical business phase at Pollenizer is 12 weeks long. During this time we expect a product to be built with customers using it in a way that can be measured. A venture can only survive if it can show evidence of an emerging business. Something other investors will understand and trust. It needs to do this quickly.