If you follow @pollenizer or @liubinskas on Twitter you may notice an influx of surveys and forms to fill out at around 2pm on the day of a Startup Bootcamp.
These are created by Bootcamp Attendees to test value creation and value capture. There are three key components and a minimum of three questions Bootcampers need to answer to receive valuable feedback and answers.
Question One
Are you in my target microsegment?
- Age, gender, occupation, lifestyle. Whatever details are needed to find that female, left handed, squash player from Surry Hills 🙂
Question Two
An offer with value creation and value capture.
- Are they looking to: Make money? Save money? Save time? Or for something more fun?
-
What would prevent them for using your offering: Switching cost/pain? Risk of failure? Social risk? Equipment cost? Complexity?
-
How much are they willing to pay for this offering? If at all.
-
Remember, this is not about pricing strategy, this is about testing the core assumptions of your business to see if there is strength in the idea. Not just that people like it. Using a dollar figure here should almost be standard. “Yes, you like it, but how much do you like it.”
Question Three
Ask for contact details.
- If this person isn’t in your target microsegement, they still may have some insights and/or refer you to someone who may be.
With as little as three questions you can discover your target microsegment and discover what makes them tick.
Some useful tools:
– Google Forms
– Survey Monkey
– Wufoo
– Bit.ly
To spread the word:
- Phone call
- Face to face
Some recent examples:
- We want to know your shopping habbits http://bit.ly/fnfnXU
- We want to know your online buying habbits http://svy.mk/eiv1tJ
- Your thoughts on the importance of facilities maintenance (CAFM/MMS) software http://svy.mk/fwTQkk
- Do you find it hard to find receipts when you need to make a warranty claim? http://bit.ly/hPtF14
- Do you own or rent an apartment? 39.2 second surveyhttp://bit.ly/gEkXTW
- Are you a fashionable woman between 25-45? A 42.3 second survey http://bit.ly/hyuj8c
- Do you have a <2 year old or are you expecting? 38 second surveyhttp://bit.ly/hBkxCd