In June of this year, Pollenizer began publishing a monthly newsletter known as ‘The Buzz‘.

The aim of the newsletter was to keep our friends, family, past and present clients a quick snapshot of everything Pollenizer including our announcements, client news, blog posts,  podcasts and upcoming events.

Some quick statistics about ‘The Buzz‘:

• Since June our subscription list has grown from 387 to 410 members
• Our opening rate averages 49.8% a month
• Our average click through rate  averages 36.06% a month (adding links is crucial for directing traffic through to your web business)

For “The Buzz”, we use Campaign Monitor

Campaign Monitor is an email marketing software solution, which is easy to use and allows you to:
– Create and send aesthetically pleasing emails (there are over 30 templates to choose from or upload your own);
– Manage lists and subscribers;
– Access reporting and analytics (the above figures were taken from the reports and analytics);
– Create sub-accounts for your clients
– Integrate your campaign with Google Analytics
– Create a newsletter archive for your web site (you can see ours here)

Another really useful feature is the ability to run a design and spam test, where you can test your design in major email clients.

So if you’re looking for  a way to stay connected to your audience, why not try a newsletter?