With our Experiment Designer template. The ability to hone in on single segments of your business with each experiment you run is made easy.

This simple template helps you to document and track your experiments correctly. Ensuring that your hypotheses directly align with your company’s lean canvas.

Experiment Designer encourages you to link your experiments to a stage of the customer lifecycle. Through the AARRR metrics model for pirates, developed by Dave McClure.
Providing a clear framework for you and your team to start validating your business model.

Print out this template. Gather your backlog of experiments and start moving ideas into facts today.

Shared Learning


Welcome to your new role as Minister for Innovation. I am a big believer in your mission and hope you can keep it for longer than those that came before. You will need to convince your colleagues that innovation takes time. Explain to them it is a cliche that startups...

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