Startup Tools

Tools we’ve made

Program: DIY Incubator

We have created a program to incubate your own startup from idea to validated business in 60 days.



App: Startup Science

Our innovation management tool that supports evidence-based high growth startups. Full cycle between business model design, rapid experimentation and feedback loops and accountability reporting to all members.



Template: Experiment Designer

Print out this template to track your experiments.



Template: Habit Designer

Print out this template to design user experiences that change the habits of your customers.



Template: Lean Dashboard

A Google Spreadsheet template for tracking your business. Lean Canvas, metrics + experiments.



Template: Universal Pitch Deck

A getting started framework for building your startup pitch.



Oblique Strategy Cards for Founders

A set of ‘cards’ to unblock you.



Collaborative Trello board

Our most comprehensive collection of prototyping tools on Trello.



Tools we love

Manual Testing – The ‘Wizard of Oz’ Way

It is amazing what you can do without writing a line of code to validate your business idea. Check out Phil’s five-part blog series on customer development for non-programmers to see what we mean: Part 1Part 2Part 3Part 4 and Part 5.

Wiz behind curtain Pay no attention to that man behind the curtain

This is the Wizard of Oz way to discover a business model. Here’s another great post to get you thinking: The Ultimate Guide to Minimum Viable Products

We prototype new startups with apps like the ones below. All you need to get started is a form app like Wufoo or Typeform + content via a hosted CMS like WordPress or Strikingly + somewhere to collect the cash…. Go!

WordPress Content With this ubiquitous content management system (CMS) you can have a website up in minutes with a beautiful design. Super versatile.
WP Engine Content A powerful hosting service for WordPress. One click and you can install it, then make almost any kind of functionality with WordPress plus the right Themes and Plugins.
Get your themes from Themeforest.
Strikingly Content If you don’t need the power or WordPress but you need it to look amazing, try Strikingly for a gorgeous one-page website. Great for mobile websites, landing pages and quick customer validations.
Launch Rock Content Very simple landing page plus some social capabilities for getting customers to sign up while you build your MVP.
Facebook Pages Content Make a page to build a community around your startup’s unique value proposition on the very first day. Build your customer base and learn what they want.
Squarespace Content Build a sleek and stylish website without writing a line of code. The modular drag-and-drop approach is user-friendly, plus there is a built-in CMS and e-commerce functionality.
Weebly Content Another user-friendly website building tool for those of us who have two left thumbs when it comes to anything technical.
Typeform Form The most beautiful form builder application that you can also embed in your site. Works well on mobiles too.
Wufoo Form By far, the most powerful form builder. Customise the look, collect money (Stripe) and string forms together to make complex logic flows.
Google Forms Form The standard way to collect data quickly from customers. You don’t need to wait for an engineer.
Paypal Cash The original quick way to get some cash from somebody.
Stripe Cash A  developer-friendly way to collect money without leaving your own website and without needing a merchant account. Also integrated into Wufoo forms for quick cash collection without being a developer.
Pin Payments Cash Australia’s first all-in-one online payment API. Can be connected to various other apps like Shopify, Big Commerce and Xero.
Braintree Cash Another easy to integrate payment gateway without needing a merchant account.
Shopify Cash Quickly create a beautiful store to test your e-commerce business idea.
Big Commerce Cash Quickly create a beautiful store to test your e-commerce business idea.

BUILD: Design and Prototyping

Canva Absolutely brilliant, simple way to make quick graphics for your product.
Balsamiq Want to prepare a wireframe but can’t even draw a stick figure? Balsamiq makes it super easy to design both web and mobile apps, with drag’n’drop functionality and simple collaboration options.
POP Prototyping on paper. Get your thoughts down in hard copy, take a picture of your sketch, and then make the jump to digital world with storyboards that link together effortlessly.
Flinto Use your existing screen designs to create prototype iOs and Android apps.
Mockability Make an iPhone app that feels real.
Loads more wireframing apps Lots of wireframing toos from the App Entrepreneur. And here from Mashable.

MEASURE: Analytics

Google Analytics Build > Measure > Learn. Add this free analytics tool to your test products to learn what people actually do.
KISSmetrics Where Google Analytics measures clicks, Kiss Metrics measures people and cohorts.
Unbounce Build, publish and A/B test landing pages without needing to write a single line of code.
Optimizely Dead simple A/B testing with 30 day free trial.
Usercycle Focus on actionable metrics and monitor whether your “improvements” actually make your product better or worse.

LEARN (& EARN): Customer Acquisition

Facebook Ads Drive the web to your landing pages and tests. The easiest to get started with and lots to learn from the demographic targeting.
Google AdWords Drive the web to your landing pages and tests.
LinkedIn Ads Drive the web to your landing pages and tests.
OpenX Try and sell your own ad product and sell to a customer.


Getting Started

LawPath Legal Docs LawPath’s Starter Bundle includes a template for your website’s Terms & Conditions, Privacy Policy and Email Disclaimer.
LawPath Employment Contracts The Contractor Bundle features Contractor Agreements (for both company and individuals), Non-Disclosure Agreement (“NDA”) and Employee Information Sheets.

Business Metrics

Add spend calculator LTV (Long-term value) This tool helps you understand what you can afford to pay for advertising, based on the economics of your business and the conversion rate of your advertising and sales funnel.

Developer Tools

Twitter Bootstrap Front end Sleek, intuitive, and powerful front-end framework for faster and easier web development. Bootstrap templates
jQuery Front end The Write Less, Do More, JavaScript Library
Heroku Hosting Cloud Application Platform
Pollenizer Code Repo Our Github repository for a rapid start to coding a business.


Panabee Find a domain name that is unique
Wordoid Find a domain name that is unique



Secret weapon of choice for hackathons and accelerators