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Why do I love startup marketing?

I’ve never actually looked for a simple answer to this question, but it came to me. I don’t even know why I think it answers it, but I’m sure it does. Here it is. It’s beautiful. Even the way it came to me was beautiful. One of my oldest...

Numbers that matter

Quick post – as a startup there are hundreds of numbers you can look at but few matter. Visits Page views Registered users These typically aren’t worth zip by themselves. When I want to splash the hot chilli sauce of reality on my face to get the brutal...

He had me at page nine.

I’ve been reading, ‘Ignore Everybody And 39 Other Keys to Creativity‘ by Hugh MacLeod of gapingvoid.com It’s a great read but page 9 really struck a chord with me. I get asked a lot, “Your business card format is very simple. Aren’t...

I’m a Twit. Musings on Twitter

Marco Menato is the founder of Myth of Me – telling your life story, one question at a time – he’s in Sydney working with the Pollenizer team. In this guest post, he muses on the reluctance and lessons of taking up Twitter: First a frank admission...

The Truth Helps

It’s great to have friends, colleagues and mentors encourage you and tell you ‘you can do it’. It’s crucial to have people who give you brutally honest feedback. Look for it, cultivate it, and make sure you’re getting it in a healthy...