Shared Learnings
Marketing to the bottom of the barrel
I'm currently reading a great marketing book called UnMarketing, which is a great general read for any web marketers out there, but one thing in particular I found interesting was this graphic: It's what they call the Hierarchy of Buying. Basically it shows people...
read morePollenizer Seeks Serious Co-Founder with Big Idea
We are always getting ideas pitched to us, but currently we are looking for something special. Are you a strong founder with a big idea in your area of domain experience, some investment capital and at least two days a week to work on it (can be partly outside of work...
read morePollenizer Ventures Progress
Pollenizer is Australia’s leading start-up creation company. In three years, Pollenizer has made 25 investments, had a ~$40m exit and helped raise $10m+ in investment. Unlike other seed accelerators around the world, Pollenizer is a co-founder and hands on teammate in...
read moreLearning: the smallest assumptions can cause big confusion
It is common practice among startups to put up a holding page with an email collection mechanism before they launch their offering. Heck, there are even products made for this very purpose! It's a great way of testing interest in your idea, or getting a kickstart on...
read moreMy Startup Startup Wife
I got a plug in a magazine this morning amongst some big names. It's a great little supporting statement for Pollenizer but I need to give it some context. Firstly, startups are hard work. New, risky, vague, emotional, financial, complex and constantly changing. In...
read moreThe Startup Game
You are about begin the startup game. You are facing north. Or what you believe north to be. Before you is an opening. Beyond that are many openings. Each opening shows opportunity. Each could be the first step towards the big vision. Towards your dream. Which one to...
read morePollenizer Ventures Australian Startup Seed Fund
Pollenizer has raised $500,000 for a seed fund it will use to invest in early stage Australian start-ups. Pollenizer co-founder Mick Liubinskas said he hoped to have invested all the money by June next year, with investments between $10,000 and $100,000. A key...
read moreDealised Group Buying Platform Raises $5.3m From Singtel Innov8 and Yuuwa
We're happy to announce that Dealised have raised $5.3m From Singtel Innov8 and Yuuwa Big congrats to the Dealised team in Pollenizer for an amazing year. From starting the company to growing some great customers and now closing this funding from excellent investors,...
read morePitches @ 2D2R
Last week we organised 2D2R(Two Days to Release). Let's have a look at some of the pitches we had during 2D2R : Red Meow RedMeow is a subscription service where you get 4-5 deluxe samples of beauty products mailed to you each month in a stylish box....
read moreFunding options available for startups in Australia
UPDATED: June 2014 Looking for money is always hard. Here is a list of the options we know of in Australia. Accelerators Startmate Startmate is a group of startup executives offering mentorship and seed financing to founders of Internet and software businesses based...
read moreFun with 404 pages
Over the last couple of days I have turned Albie's now infamous 404 page for wooboard into a bonified jQuery plugin. It's Friday afternoon and I don't have the time to prepare the code properly, so I'm giving you a sneak peek of it with a demo. there's a few options...
read moreTrack people not just funnels
I'm new to KISSmetrics but already I'm finding it crazy useful. Beside that fact that's it's much simplier than Google Analytics it provides one additional feature I think is really interesting, the ability to track people. Yep individual people visiting your site,...
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