This is Chartbeat zoomed in on the big screen at Pollenizer HQ. It tracks websites live statistics and displays them in a customisable and interesting way.

We have it up there so the whole team can see that people are coming to the site all the time, what they look at and how they move around.

It’s also great to see a new post go up and have it start to get traffic. Nice, quick gratification. We look at Google Analytics every month but you don’t get a feel for it. It feels ‘somewhere else’.

The other good benefit of it is that it makes everyone realise that whilst we don’t do any traditional promotion, we are actually promoting ourselves to the world 24 x 7. This makes it clear that it’s important to think about what we say and how we say it. I’ll be the first to say that we give our clients web businesses a lot more attention than we give our own (Cobblers Shoes) so it’s nice to have a regular reminder to keep working on it.

P.S. This is going to be interesting to see the chartbeat blog post appear on chartbeat – #selfreferencing