Social media enterprise 3eep experienced the depth and breadth of Pollenizer’s expertise in getting its online community SportsPassion off the
ground.
From technology strategy and implementation to product and market development, the Pollenizer team played an integral part.
SportsPassion’s suite of free online community tools allow team managers and teammates to better communicate and collaborate, while sharing the fun and spirit of their sport.
Pollenizer Gets A Guernsey
So how does Pollenizer help? 3eep CEO Rob Antulov says the Pollenizer team has the ability to take an entrepreneur or business from the early concept phase into development and then beyond, once a product becomes live.
“In any company, let alone in a start-up, the real risk is that you try to do too much,” Antulov says. “In a start-up that can be particularly dangerous since there are so many things that are not yet proven – so, you can easily expend scarce resources doing the wrong thing.
“The cases where Pollenizer has helped us focus are numerous, ranging from understanding which clients are the right ones to listen to, through to which features in a new product design are the ones we should develop and which ones we should drop.” Pollenizer has also helped define and then target SportsPassion market campaigns.
“After you work with Pollenizer – if you really listen – you’ll know what you need to do, and why. Then, comes the hard part. Doing it. Lucky they help with that too!”
Rob Antulov, CEO 3eep