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MARKETING MYOPIA – THE SEQUEL

MARKETING MYOPIA – THE SEQUEL

One of the seminal business essays is the Marketing Myopia. It was written way back in 1960 by marketing legend Theodore Levitt in the Harvard Business Review. I was recently re-reading it and it reminded me a lot of what we are seeing in the market now as startups...
DON’T MISS THE PIVOT

DON’T MISS THE PIVOT

A pivot is a nice word from startup land. It generally means that we actually failed, but gives us some “licence in language” so we don’t feel like a total douche bag for getting our infallible startup idea wrong. But sometimes the pivot, is an actual pivot and not...
STARTUP HISTORY REPEATS AGAIN, AGAIN AND AGAIN.

STARTUP HISTORY REPEATS AGAIN, AGAIN AND AGAIN.

1750 It’s 1750 and the steam engine has just been invented. You’re an entrepreneur and 200 years of wealth creation and innovation lie ahead of you. If, in fact you have the wisdom to seize the day and take advantage of such an obvious entrepreneurial opportunity....
IF DISRUPTION HURTS, YOU’RE DOING IT WRONG

IF DISRUPTION HURTS, YOU’RE DOING IT WRONG

I’ve recently been working with a large Australian company in the human resources sector, helping them think through the impacts of disruptive innovation on their existing, profitable business. The company, like many others, is facing some major competitive threats...
HOW TO BE A HERO WITH 1 KILLER FEATURE

HOW TO BE A HERO WITH 1 KILLER FEATURE

Unless you’ve been living under a rock, you’ve seen the rise and rise of the GoPro camera. They’ve recently filed for a confidential IPO in the USA, and their most recent funding round had the company valued at $2.3 billion. I’m sure you know how awesome the cameras...
THE LONG SLOW DEATH OF THE IT DEPARTMENT

THE LONG SLOW DEATH OF THE IT DEPARTMENT

I’ve been asked about the future of the IT department a lot recently, and – brutally – I don’t think there is one. ‘IT” as a term feels like a throwback to the eighties, where a small number of boffins suddenly became the...
IS THE R&D DEPARTMENT OUTDATED?

IS THE R&D DEPARTMENT OUTDATED?

Most industry stalwarts, large successful companies who’ve been around a while, have an R&D department. The department that is charged with the responsibility of creating new products. Those which bring in the revenue of tomorrow. Excluding acquisitions, the...
DISRUPTIVE VS SUSTAINING INNOVATION: A CASE STUDY

DISRUPTIVE VS SUSTAINING INNOVATION: A CASE STUDY

After years working on (and failing at, and learning from) my own startups, I recently joined Pollenizer in a newly-created position: Senior Startup Coach. When you join the team at Pollenizer, one of the first things you get to understand is the importance of eating...