by Phil Morle | Dec 23, 2008 | Startup Science
A few weeks ago I got a spammy email from Publicis Mojo representing Metamucil in an attempt to engage the blogging community. Nick Hodge covered it nicely here since a number of us blogocrew received the email. Given that I’ve made more than my fair share of...
by Phil Morle | Dec 22, 2008 | Annual Reviews, Pollenizer News, Startup Science
Firstly, thank you to our wonderful team and family who have worked with us this year in the team or as contractors. Peter Fellows, Bruno Mattarollo, Jon Tyson, Pierre Sauvignon, Alan Jones and June Cremin. Your commitment to getting the job done at a world class...
by Phil Morle | Dec 16, 2008 | Startup Science
My name is Alan Jones, and that’s been a heavy burden to bear for most of my adult life because of the notoriously tetchy radio personality and F1 race driver of the same name. Now Pollenizer has an Alan Jones of its very own. And that Alan Jones is me. This...
by Phil Morle | Dec 3, 2008 | Startup Science, Tools and Templates
Recently I’ve been excited to see some solid entrepreneurs pass me executive summaries for worthy businesses. Great to see. However, these executive summaries have varied from average to amazing, and average just isn’t good enough. So to help these entrepreneurs out I...
by Phil Morle | Dec 2, 2008 | Startup Science
Critical UX insight (and pirate eraser!) Since we got back to work on Trippything a few weeks ago, Elliot’s been busy getting the back-end code base into a whole new, improved shape, which will allow him to spend less time building stuff from scratch which has...
by Phil Morle | Nov 28, 2008 | Startup Science
I have just started working with a new company called Photographic Art Gallery. They have a lot of great offline experience and I’m helping them understand online and social media. We were talking about how everything goes nuts when you launch and how you never...
by Phil Morle | Nov 22, 2008 | Startup Science
Bottom Line: Finishing your product and releasing it to the public is NOT the same as launching your business. You have to test that thoroughly. Keep your product lean and focused so you can iterate faster. Let me explain; In working with a number of startups over...
by Phil Morle | Nov 3, 2008 | Pitching, Startup Science
(Before I start, I just want to say that this is a new idea and it still needs some exploring, so help me flesh out before eating my flesh)* Whilst having a sushi/beer dinner with Atari Boy last night, we were talking about how sometimes you have an idea, flesh it...
by Phil Morle | Oct 30, 2008 | Startup Science
Times like this when funding is scarce and confidence is low bring one benefit. They force us to focus. Startup founders do understand the need for surgical focus, but doing it is hard. The runway – a thinking tool for focus I begin my time with a new company...
by Phil Morle | Oct 29, 2008 | Startup Science
OK, it’s late notice but we need a Barcamp to lift our spirits out of the doldrums and into the ‘cloud’z It’s November 15 9-6 with end of year party to follow. UNSW Roundhouse RSVP Here for Barcamp Sydney 4 Blog is here, but not updated yet...
by Phil Morle | Oct 22, 2008 | Startup Science
I’m sitting in a jammed meeting room with 8 other people to bootup our new iPhone (as well as Google Android and Blackberry Storm) development business, MoGeneration. The new business is led by two terrifically talented founders, Keith Ahern and Tom Adams. Even...
by Phil Morle | Oct 22, 2008 | Startup Science
It’s easy to get journalists to write about you; it’s just hard to control what they write. We met with a startup CEO recently to take a brief on marketing. The conversation turned to which marketing tools they were currently using and which they had plans...
