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Focus: Honestly.com

A quick, good example of a very focused first target micro-segment is Honestly.com “Previously, access to Unvarnished has been limited to invite-only or professionals from a list of roughly 200 pre-approved tech/tech-related companies.” From Techcrunch. By...

Product Beta Testing

At Pollenizer, we’re building new web products all the time and we need people to test these and help us make them better. If you would like to try new consumer products still under development then we’d love to hear from you. You can register your...

Email: I Hated Your Startup Talk

I’m pretty busy right now, but when this subject line hit my inbox, I had to open it; I hated listening to your talk at SydStart Here is what it said; Hi Mick, My name is Kevin Lippy and I founded a company called Brokepacker.com, a booking engine for...

Measure things that you can learn from

What do you measure? Measuring the number of users and revenue is OK for tracking the general growth of your web business but it doesn’t help you improve it. If you have 20,000 users in month 1 and 20,001 in month 2, what do you do with that information? You are...

Be A VC for $100

A guest blog post by Alan Jones. More below. Think it takes millions of dollars, an MBA and a few board seats to become a VC? You’d be wrong to think so. I’ll tell you why, but first, answer this question: what is a startup? We’d probably agree that...

Startups: Break Up With Wrong Customers

If someone who loves you is wrong for you, you need to dump them and move on. You can’t two time as a startup. This post is inspired by the KaChing case study on Startup Lessons Learned on Pivoting on Eric Ries blog, and this quote; Which is a nice story. But...

Dean’s Entreprenerial dating advice

In our latest Podcast we chat to Dean McEvoy – co-founder of Spreets – one of Pollenizer’s portfolio companies. Spreets is Dean’s second start-up having founded Booking Angel before. Dean has some great advise for entrepreneurs about raising capital as well as some...