Shared Learnings
What Apps Do You Open By Default?
I love lots of apps, but Skitch is like my lungs. I can't live more than 30 mins online without it. Atariboy, if you're listening, I'd pay $100 a year for it. One true test that I've spoken about before of whether a website or webservice is important to you is whether...
read moreStartup Executive Summary For Capital Raising
Recently I’ve been excited to see some solid entrepreneurs pass me executive summaries for worthy businesses. Great to see. However, these executive summaries have varied from average to amazing, and average just isn’t good enough. So to help these entrepreneurs out I...
read more3eep Wins National Innovation Award
As the head of technology for 3eep it was exciting to hear last week that they were awarded a National Innovation Prize for Digital, ahead of a selection of some of the most innovative online and digital media companies across the country. The key criteria of the...
read moreCritical UX insight today! And pirates!
Critical UX insight (and pirate eraser!) Since we got back to work on Trippything a few weeks ago, Elliot's been busy getting the back-end code base into a whole new, improved shape, which will allow him to spend less time building stuff from scratch which has already...
read moreYou’ve launched a beta: what next?
I have just started working with a new company called Photographic Art Gallery. They have a lot of great offline experience and I'm helping them understand online and social media. We were talking about how everything goes nuts when you launch and how you never really...
read moreNew client news: welcome messmo!
The phones are running hot at Pollenizer this week, not because we're flogging Christmas specials, but because our latest clients are the team who've built messmo, an Australian mobile application. messmo is an interesting product because it lets users send free SMS...
read moreLaunching Versus Testing
Bottom Line: Finishing your product and releasing it to the public is NOT the same as launching your business. You have to test that thoroughly. Keep your product lean and focused so you can iterate faster. Let me explain; In working with a number of startups over...
read morePre-Framing a Pitch To Stop The Demons
(Before I start, I just want to say that this is a new idea and it still needs some exploring, so help me flesh out before eating my flesh)* Whilst having a sushi/beer dinner with Atari Boy last night, we were talking about how sometimes you have an idea, flesh it...
read moreRunway thinking: a practical guide to startup survival
Times like this when funding is scarce and confidence is low bring one benefit. They force us to focus. Startup founders do understand the need for surgical focus, but doing it is hard. The runway - a thinking tool for focus I begin my time with a new company...
read moreBarcamp Sydney 4 – Nov 15
OK, it's late notice but we need a Barcamp to lift our spirits out of the doldrums and into the 'cloud'z It's November 15 9-6 with end of year party to follow. UNSW Roundhouse RSVP Here for Barcamp Sydney 4 Blog is here, but not updated yet Plus we need sponsors. If...
read moreMoGeneration Bootup
I'm sitting in a jammed meeting room with 8 other people to bootup our new iPhone (as well as Google Android and Blackberry Storm) development business, MoGeneration. The new business is led by two terrifically talented founders, Keith Ahern and Tom Adams. Even though...
read moreMedia relations? Remind me, what that is again?
It's easy to get journalists to write about you; it's just hard to control what they write. We met with a startup CEO recently to take a brief on marketing. The conversation turned to which marketing tools they were currently using and which they had plans to use. As...
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