Shared Learnings
The death of marketing and what it means for your startup
In August this year, the Harvard Business Review pronounced, somewhat dramatically, that marketing was dead. It argued that buyers had tuned out; no longer interested in traditional advertising. Instead, they relied, more than ever on feedback from friends and family...
read moreRadio interview: Zach on Eagle Waves on the Startup Genome report
Here's a SoundCloud recording of an interview this afternoon with our own Zach Kitschke on Eagle Waves with Mat Beeche of Shoestring Media and Shona Mackin of Social Face on the findings from this week's research report Silicon Beach: a study of the Australian Startup...
read moreSilicon Beach report: Less than 5% of Australian startups manage to scale
Only 4.8% of Australian technology startups grow into successful, global companies whereas many more Silicon Valley (8%) and New York (6.7%) based startups reach scale, according to new research released today by From Little Things — Silicon Beach: a study of the...
read moreAustralia’s Digital Influencers
Australia Unlimited have listed 30 Top Digital Influencers, view the full list here. Affably described as "The Startup Guys", Pollenizer Co-founders are mentioned along side many leaders in Tech. Mick & Phil's story of startup is one that can no doubt...
read moreOneSaas execs on reseller program, managing multiple partners
You could say Jeff Perlman and Corneliu Tusnea run an internet plumbing business; their platform, OneSaas, connects virtual pipes; integrating the APIs of a bunch of well-known cloud applications, allowing businesses to sync data across their different applications....
read moreCovate founder: how to provide equity for work
There are a few dilemmas faced by all startups: one is figuring out how to pay for external expertise, particularly in areas like software development, tax and legal. Because startups aren't flush with cash, it can be tough to afford specialist consultants, which can...
read moreAustralian VC on what makes a company a good investment
Venture capital firm OneVentures has invested in just six out of the 700 companies it's seen in the past two years, through its $40 million Innovation Fund; the successful companies have included Paloma Mobile, a provider of data-efficient cloud applications for...
read moreNominations closing for General Assembly tech awards
Startup education provider General Assembly, is calling for nominations for its inaugural Australian tech awards, to recognise the best local entrepreneurs and startups. Nominations for the Australian awards close at midnight on Wednesday 14 November. "We're trying to...
read moreZeptonics marketing exec: crafting a pitch-perfect package
Matto Rochford is the guy responsible for communicating what Zeptonics does — not a simple task, considering the high-tech nature of the devices the company manufactures. Rochford describes himself as a tech-savvy 'non-techy', with a background in marketing tech...
read moreThree smart email remarketing campaigns for savvy startups
Guest post by Chris Hexton, co-founder of email marketing startup Vero. Starting an internet company really boils down to two things: building stuff and talking to customers. The engineer in me loves the fun of bashing out new features. While building a kick-arse...
read moreAppVillage founder on a royalties model for apps
What would happen if you treated apps as products — as though they were books, CDs or toys — instead of businesses, and built a company to publish them; like a record company does for music, or a publisher does for books? You'd end with something that looks very much...
read moreSouth coast Testivate founder on customer development, searching for a co-founder
Online marketer, Steven Noble, decided to move his family from Sydney to Gerringong, a small coastal town two hours away, so that he could afford to focus on Testivate; the startup he has worked on full-time since September this year. Testivate is a benchmarking tool,...
read more