by Phil Morle | Dec 3, 2008 | Pollenizer News
As the head of technology for 3eep it was exciting to hear last week that they were awarded a National Innovation Prize for Digital, ahead of a selection of some of the most innovative online and digital media companies across the country. The key criteria of the...
by Phil Morle | Dec 2, 2008 | Startup Science
Critical UX insight (and pirate eraser!) Since we got back to work on Trippything a few weeks ago, Elliot’s been busy getting the back-end code base into a whole new, improved shape, which will allow him to spend less time building stuff from scratch which has...
by Phil Morle | Nov 28, 2008 | Startup Science
I have just started working with a new company called Photographic Art Gallery. They have a lot of great offline experience and I’m helping them understand online and social media. We were talking about how everything goes nuts when you launch and how you never...
by Phil Morle | Nov 24, 2008 | Pollenizer News
The phones are running hot at Pollenizer this week, not because we’re flogging Christmas specials, but because our latest clients are the team who’ve built messmo, an Australian mobile application. messmo is an interesting product because it lets users...
by Phil Morle | Nov 22, 2008 | Startup Science
Bottom Line: Finishing your product and releasing it to the public is NOT the same as launching your business. You have to test that thoroughly. Keep your product lean and focused so you can iterate faster. Let me explain; In working with a number of startups over...
by Phil Morle | Nov 3, 2008 | Pitching, Startup Science
(Before I start, I just want to say that this is a new idea and it still needs some exploring, so help me flesh out before eating my flesh)* Whilst having a sushi/beer dinner with Atari Boy last night, we were talking about how sometimes you have an idea, flesh it...
by Phil Morle | Oct 30, 2008 | Startup Science
Times like this when funding is scarce and confidence is low bring one benefit. They force us to focus. Startup founders do understand the need for surgical focus, but doing it is hard. The runway – a thinking tool for focus I begin my time with a new company...
by Phil Morle | Oct 29, 2008 | Startup Science
OK, it’s late notice but we need a Barcamp to lift our spirits out of the doldrums and into the ‘cloud’z It’s November 15 9-6 with end of year party to follow. UNSW Roundhouse RSVP Here for Barcamp Sydney 4 Blog is here, but not updated yet...
by Phil Morle | Oct 22, 2008 | Startup Science
I’m sitting in a jammed meeting room with 8 other people to bootup our new iPhone (as well as Google Android and Blackberry Storm) development business, MoGeneration. The new business is led by two terrifically talented founders, Keith Ahern and Tom Adams. Even...
by Phil Morle | Oct 22, 2008 | Startup Science
It’s easy to get journalists to write about you; it’s just hard to control what they write. We met with a startup CEO recently to take a brief on marketing. The conversation turned to which marketing tools they were currently using and which they had plans...
by Phil Morle | Oct 16, 2008 | Startup Science
I met with a guy last night who started his business in the late nineties, built it up, got slapped in 2001 by the market, held on, kept building it up, got some success, and sold it a year ago and is about to lose his golden handcuffs. We were talking about the...
by Phil Morle | Sep 9, 2008 | Pollenizer News
The Australian Innovation Review (AKA ‘The Cutler Report’) has been released. What does this mean for us? We all have some serious reading to do? VC mates, Angel mates, start-up mates…. what do you think? I have pulled out just the recommendations...
