Playing on the Web: Create Your Own Word Cloud
If you haven’t played with word cloud creation tool Wordle by Jonathan Feinberg, you should! You can create pretty pictures out of your website or blog’s content. Wordle grabs all the words on the page or website you are ‘wordling’ and creates cool visual models or infographics which you can customise (typface, colours, layout and more) and share with your community.
How does it work? When wordle scans your online content, it tracks the most frequently used words (and makes these really big) to the least commonly occurring words. The result is a compelling infographic you can use to see re-occurring themes and keywords in your content. This is great for market research (surveys, interviews) and to gauge sentiment on forums, blogs, twitter streams – wherever content appears! Check out the Wordle gallery for inspiration.
Here are some examples from our website.
Pollenizer.com
Bigger better full size here. From this wordle graph, we can see Pollenzier talks about partners and founders (“co-founders”) and about building businesses that get clicks (“vistors”) and customers (“traffic”) and money in the bank (“results”) because of a unique (“different”) idea.
Our most recent blog entries wordled
Bigger better full size here. What stands out? We like to talk about ourselves (not surpising) but we talk a lot about startups, ideas, business, time and founders.
Try using wordle.net or any other free word cloud tool you find online and instantly learn your business’s keywords and messaging. You could apply this idea to comparing newspaper headlines or political party’s platforms or send your sweetheart a picture message about how you feel. Have fun!
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