Although we can’t predict the exact experience users will have with our products. We can begin to design a loop for the specific experiences and behaviours we’d like our users to have and adopt.

To identify areas of your product that can influence your users habits, we’ve created the Habit Designer template.

Think of Habit Designer as the blueprint that will help you and your team think through what existing habits your customer has. How you will endeavour to change them through intuitive product design?

Print out this template, pick up a pen and start designing user experiences that change the habits of your customers.

Shared Learning


Welcome to your new role as Minister for Innovation. I am a big believer in your mission and hope you can keep it for longer than those that came before. You will need to convince your colleagues that innovation takes time. Explain to them it is a cliche that startups...

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