The Temptation of White Labelling

Blog on January 18th, 2012 2 Comments

White labelling your product might sound like a great way to have a second revenue stream and make some fast cash, but it is hard, a big distraction and often just means you’re not strong enough yet. Ideas in no particular order: Focus – If you want to be a direct to customer business AND [...]

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Are you looking for an X-Factor or the right mix?

Blog on January 12th, 2011 No Comments

Talking to a founder of a new business they are just exploring right now, we had an interesting thread of conversation. Here is a rough recollection of it; Mick: “There is definitely a vision worth pursuing there, but the fact that we don’t know the first step says to me that we need to do [...]

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Pitch Your Start-Up To Entrepreneurs & Angel Investors

Blog on September 9th, 2010 1 Comment

Innovation Bay has raised $6M from five dinners. If you need venture capital to shift your startup into its next fast-growth phase then Innovation Bay’s upcoming Angel Dinner in Sydney might be for you. If you are interested in coming to the dinner, have funds to invest or represent a company that is looking to [...]

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Playing on the Web: Create Your Own Word Cloud

Blog on August 27th, 2010 No Comments

If you haven’t played with word cloud creation tool Wordle by Jonathan Feinberg, you should! You can create pretty pictures out of your website or blog’s content. Wordle grabs all the words on the page or website you are ‘wordling’ and creates cool visual models or infographics which you can customise (typface, colours, layout and [...]

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What I’m Reading

Blog on April 26th, 2010 2 Comments

Whilst most of the work week is spent thinking and dreaming about growing web businesses (our own, our clients), there is just enough time to think about other stuff. Just discovered: Industrial design magazine and community, Core77. Here are two fun stories tagged under ‘object-culture’ (you get the drift) to give you a taste  of [...]

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Getting ‘the blurb’ on Blurb.com

Blog on April 12th, 2010 No Comments

It’s fun and challenging working with clients in different time zones, so it is good for the relationship when you can catch up in person. Samantha Howe (pictured) from Blurb visited Sydney in March to spend time with the Pollenizer Blurboz team; attend Blurb sponsored events; and catch-up with Blurb’s partners. I interviewed Samantha Howe, [...]

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Focus Workshop – April 28, 2010

Blog on March 5th, 2010 No Comments

UPDATE: The March Workshop is sold out, so here is the April Web Focus Workshop registration details.

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Deep Customer Development is About Forming Habits

Blog on November 18th, 2009 1 Comment

Thinking about new companies finding, nurturing and winning over their first lot of customers and I realise there are a lot of similarities with forming habits. Patience – it takes time. It doesn’t happen instantly. Somethings do, like a click, or a visit or reading a tagline, but real engagement and commitment takes time. Same [...]

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Jelly @ Pollenizer this Thursday 19th November

Blog on November 17th, 2009 No Comments

Are you keen to mix up your work space? Sick of the same old lunch place? Come on down to Pollenizer’s Sydney office in Surry Hills for our first ever Jelly! What’s a Jelly? A Jelly is when people come together to share an office for a day. We’re providing the desks, wireless internet and [...]

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What’s on for Global Entrepreneurship Week

Blog on November 16th, 2009 No Comments

Global Entrepreneurship Week kicks off in Sydney this week from 16 until 22 November. The week is a worldwide initiative to promote innovation and entrepreneurship. Events throughout the week provide useful getting-started information and networking opportunities for innovators and aspiring entrepreneurs.       If you have even a passing interest then I recommend checking out [...]

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