by Phil Morle | Jul 8, 2010 | Startup Science
A short story about the difference between belief and experience to encourage developers to get out of their comfy chairs and go and talk to your customers. At Lean Startup Circle Sydney, a number of the people were concerned about having to go talk to customers as a...
by Phil Morle | Mar 15, 2010 | Startup Science
There isn’t just satisfaction and dissatisfaction, there’s non-satisfaction and non-dissatisfaction too. It’s important to know the difference. I did some research once on bank customers and found out that they weren’t hoping for satisfaction,...
