User-Centered Design?

Blog on January 27th, 2010 0 Comments

My colleague Mauricio and I were confronted with a very practical problem yesterday that left us thinking quite a bit about user-centered design.
We are in Barcelona working at a client site and on the way back to our company apartment, we got a bit distracted talking about software and, as we walked down the stairs [...]

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How Hard Is It To Get A New User

Blog on November 5th, 2009 0 Comments

Quick Answer – Very!
Long Answer – It depends (doesn’t it always?), and don’t under estimate inertia.
When you’re starting a new product you start with no customers. You have to go and get your first one. OK, the first one is you, then your colleagues, then your friends, then your family.
Some will try you because they [...]

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Posse: Making Great Burgers Before We Open McDonalds

Blog on April 28th, 2009 0 Comments

Over the weekend, we released Posse. Here’s some coverage in the Australian newspaper.
The idea came to Posse CEO, Rebekah Campbell, when she was struggling to sell Evermore tickets in Perth. Recruiting the fans to work for the band quickly fixed that problem and planted the seed for a new web business.
Here is the first lesson [...]

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