White labelling your product might sound like a great way to have a second revenue stream and make some fast cash, but it is hard, a big distraction and often just means you’re not strong enough yet. Ideas in no particular order: Focus – If you want to be a direct to customer business AND [...]
For a startup, there are three things you need to develop: a product, a customer, an investor. Recently at Pollenizer we had an epiphany. Well, it was more of an observation of what was happening, but it was just as powerful. Like all startups, we have a limited time to get the job done and [...]
Pollenizer is Australia’s leading start-up creation company. In three years, Pollenizer has made 25 investments, had a ~$40m exit and helped raise $10m+ in investment. Unlike other seed accelerators around the world, Pollenizer is a co-founder and hands on teammate in each start-up they build. Not just an investor or advisor. Pollenizer highlights for 2011 [...]
It is common practice among startups to put up a holding page with an email collection mechanism before they launch their offering. Heck, there are even products made for this very purpose! It’s a great way of testing interest in your idea, or getting a kickstart on bringing people into your product once it is [...]
I got a plug in a magazine this morning amongst some big names. It’s a great little supporting statement for Pollenizer but I need to give it some context. Firstly, startups are hard work. New, risky, vague, emotional, financial, complex and constantly changing. In the past two weeks we’ve taken some huge steps forward and [...]
You are about begin the startup game. You are facing north. Or what you believe north to be. Before you is an opening. Beyond that are many openings. Each opening shows opportunity. Each could be the first step towards the big vision. Towards your dream. Which one to take? It doesn’t matter does it? You [...]
We’re happy to announce that Dealised have raised $5.3m From Singtel Innov8 and Yuuwa Big congrats to the Dealised team in Pollenizer for an amazing year. From starting the company to growing some great customers and now closing this funding from excellent investors, it’s a hard job, done well. Hat’s off to Oliver, Andy, Serdar, Kevin, [...]
(Yes, this is the way I think) I had a flashback to this video that my brother and I danced to when I was about 4. (It’s a great video, watch the whole thing – some great cameos including Paul Simon and Danny Devito) You can’t do two wonderful things at once. I love my [...]
A quick test, if this blog post was titled “Something amazing that will really help you” would you be reading it now? Probably not. I’m still surprised constantly by people who try home page headlines, landing page headlines, blog post headlines and most especially email subject lines that are vague and boring. People, this is [...]
In order to hit a goal that has an uncertain path, you need to triple commit to it – put in three times as much as you think. “What are you talking about?” If you want to drive from Sydney to Newcastle then you can work out the KM’s, fill the tank and go. [...]
