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“SEXY CX FOR STARTUPS”

“SEXY CX FOR STARTUPS”

Yes, you read right – sexy. How can Customer Experience (CX) be sexy? If you are a startup providing B2B or B2C products or services, CX can be sexy when you implement a simple framework enabling you to “build-measure-learn” from your customers. Taking an...
STARTUP SALES FAILS

STARTUP SALES FAILS

One of the first things I learned working at Pollenizer was to ‘sell before you build’. Years on, old habits die hard. The process of inventing while selling, is nothing short of an art. Being resourceful, while demonstrating value you are yet to create. It’s...
PRODUCT MARKET FIT USING A PROXY

PRODUCT MARKET FIT USING A PROXY

Noticing the Patterns I’ve been a surfer for many years. In the time I went from a teenager to  married man with children most of my old surfing buddies gave the sport away. But I’m one of those die hard surfers who still goes surfing winter or summer. For years I...
PORTER MEETS THEIL – 5 FORCES OF STARTUPS

PORTER MEETS THEIL – 5 FORCES OF STARTUPS

I just finished reading Peter Thiel’s new book Zero to One. An easy read full of serious startup insights (worth the effort). But what I couldn’t help but thinking about was how similar it is to many other long standing business strategies. In fact, it reminded me the...