Select Page
STARTUP SALES FAILS

STARTUP SALES FAILS

One of the first things I learned working at Pollenizer was to ‘sell before you build’. Years on, old habits die hard. The process of inventing while selling, is nothing short of an art. Being resourceful, while demonstrating value you are yet to create. It’s...

Lightbulbs And Painkillers

What is most likely to be the seed for a successful web business? Most would probably say an idea or a great team. Vijay Anand thinks not and argues that what really matters is to start by finding noticeable pain points that a sizeable audience would pay to see...

The Great Mobile [R]evolution – don’t blink!

During my 11 years working in the Mobile industry (1993-2004), I was amazed at the rapid speed in which mobile handset technology evolved. I fondly recall the first time my boss at Optus gave me my first mobile. It was an Ericsson GH197, a big old thing with an aerial...

Are you an awesome startup CEO?

  We are on the hunt for awesome startup CEOs to work with of our pods (lean startup teams). What this means is that Pollenizer is looking for high calibre individuals who would be interested in exploring opportunities to partner with us on a new venture as a...

Angel Dust

I decided to get into Angel investing because I believe that the next best thing to being the founder of a successful business, is to be an investor in a successful business. I’m not the sort of person who is likely to lock myself in a room and spend hours...

Got an idea? Now research it.

It is hard to keep up with ever-growing startup community, but you also need to know what is going on in the startup world. What the trends are, what kind of startups are popular, or which are getting traction. You also may need to do competitor research from time to...

New role: Startup Marketing Lead

Pollenizer is seeking someone to lead, drive and grow our great team of startup marketing, customer development and customer acquisition peeps. What the role is; Leading a team of 4 customer development/marketing people as they work their butts off to start new web...

Which startup idea should you pursue?

So here is a challenge for you. I got an email today from a guy who had 3 ideas he could pursue and he wanted advice on which one to do. I answered with this; Which business idea gets you so excited you could sell it to the world and get up 3 years in a row with full...

Customer Empathy

Recently we did a test of a promotion for Wooboard and we learned a lot. We had a great offer, clear call to action, a good value price – let the cash roll in! Ummm… we forgot to sell the product…. Yes, in our excitement or more accurately our...